First Things First, Second Things Second

Much has happened since neglecting my favorite web site, due to crazy local events. I refuse to bore you with those details, so let me get to the subject at hand: Beer!
I am sure by now almost everybody has tasted their fall marzen, or what is commonly called Oktoberfest. I usually sample as many of these as possible, but this year I slacked off a bit, but still had time to try the Kostritzer version from the black bier people in Germany. A change of pace from the caramel malt laden versions around, like Samuel Adams Octoberfest.
But the caramel malt profile has become synonymous with autumn beers in the United States. As the weather turns cooler the body has a need for more malts, which makes super hop productions seem out of season for the moment.
Since it is autumn and we are rapidly moving towards Halloween, I do want to mention one of my favorite seasonal productions, that being Saranac Pumpkin Ale.
Many compare this beer to pumpkin pie, although I do not eat pumpkin pie as a rule. No, what I like about this pumpkin ale is the recipe. I prefer it over Brooklyn Brewery’s Post Road, which Matt Brewing does the contract brewing for.
About a month ago I attended a distributor trade show where Rochester, New York brewer Dundee had samples of their Oktoberfest. A very good take on the style, that is not as widely distributed as it should.
I also got to sample Sierra-Nevada’s Chico Estate. A complete “in-house” brew, using hops grown by the brewery. It was quite good, but time limitations prevented the kind of serious, sit down contemplation this smooth ale demanded.
At the very same show (hell, it might as well been called a party) the Schlitz Gusto folks were in full promotional mode. Schlitz Gusto is the trade book name for the revived early 1960’s formula of Schlitz, before the marketing geniuses came up with the idea of tweaking the recipe, to supposedly produce more, while using less ingredients. That lead to the ultimate disaster where Schlitz, the number one beer in America since World War II, lost its market dominance to Budweiser, and never gained it back. As a kid, I heard beer drinking adults refer to Schlitz as “Shits” when the reformulated suds turned people away in droves.
But corporate amnesia was in full play this evening. Like Microsoft wanting you to buy 7 and forget all about something once known as Vista, the Schlitz Gusto had not only tied in to their daddy or granddaddy’s beer, with its Schlitz classic logo, they even had buttons promoting it as the beer of choice for the 1969 Woodstock music festival.
I also had to marvel at the riffs being used by the sales representative. Not only was he promoting Schlitz with quite a bit of gusto, he also had on hand their strong (8.5%) malt liquor, which he made a distinction that it was not malt liquor (which is in fact, a rather ambiguous term) but a high gravity lager.
Which was also in full play at this trade show, the distinction between craft, regional retro and corporate has becomes pretty much of a blur. I know the so-called craft brewers want to seperate themselves from the rest of the brewing industry, but is that actually possible, or is it by now, just another marketing ploy? I mean after trying Samuel Adams Coastal Wheat, how is it different than other big brewer’s wheat productions? From Coors’ Blue Moon to Bud Light Golden Wheat?
As I stated in a previous post, the recipe is the final deciding factor. Consolidation of brewing interests can reek havoc on a beloved brew. Take what A-B Inbev as done to the venerable Bass Ale. Corporate concerns have forgotten all about the character of this famous ale, that once upon a time, in Burton-On-Trent England, was brewed with gypsum mineral rich water that provided a somewhat chalky but delicious finish. None of that is present in the concoction now sold as Bass.
Luckily, some recipes have not been changed, or in rare cases, actually improved. Two of the early winter arrivals are outstanding: Avery’s Old Jubilation Ale and Flying Dog’s K-9. Both of these examples show that if you are going to fork out some serious money for a six pack of beer, it had better be worth it. In the case of these two, I would say it is.
As always my only prayer is thank you.

A HAPPY BEER

As the year moves toward the summer solstice, thoughts turn towards the summer beers that this year I haven’t even sampled. With the exception of one: Wacko, the deliciously red colored ale from The Magic Hat Brewing Company, a surprisingly full bodied work, even if the alcohol level only clocks in at 4.5% abv.  But the finish of this well made ale reflects Magic Hat’s distinct personality, probably mostly due to the use of their own yeast.
I know I said I just sampled one summer offering, but I forgot, I also tried Widmer Brothers Brewery’s Drifter Pale Ale, a complex yet subtle flavor profile, with a harmonious balance of malt and hops, that is very gentle and yet very flavorful. Odd too that this is of a much higher strength than Wacko (5.7%), but with a much lighter body. Incongruous viscosity, so to speak.
In terms of beer development, this is probably the best of times. Craft brewers (which is a misnomer, since brewing any good beer involves craftsmanship, but more on that in a moment) and large brewers, continue to present new offerings, whether it is a bold flavor experimental recipe, or a revival of  beer brands made in an earlier time; such as the return of fully krausened  Old Style, the revival of original Schlitz, and the revival of a beer long ago associated with the Cincinnati Reds: Burger.
Which reminds me of a remarkable statement I came across by Joe Schiraldi, Vice President of brewing operations at The Left Hand Brewing Company. It seems that Mr. Schiraldi recently attended some “craft” brewing conference, where some keynote speaker went out of his way to trash the so-called macro brewers. Joe took offense at this because Mr. Schiraldi knew, that the craftsmanship and quality control done on a large scale, is just as important as a tiny brew kettle. And even more important where the innovations and knowledge discovered by the titans of beer business, that are now used by everyone, from craft brewer to home brewer. Anyway, Joe Schiraldi said this: “The title of the latest block buster movie BEER WARS elicits this response from me: “No thanks… I would prefer to make happy beer to promote peace, understanding and detente among all people.”
Which is the way I see things myself. Once upon a time I too adhered to the beer snob credo that found it necessary to criticize what someone else enjoyed drinking. Ah but I was so much older then, I’m younger than that now, as Saint Bob would say.
Another good example of this happened on a thread at the Beer Advocate web site. The topic posted was why there was so little respect for Budweiser American Ale? I posted a comment that I thought A-B did a great job at creating a highly drinkable ale, of consistent quality, now available nearly everywhere. I received one angry response that said: “I would never buy that garbage.”
Which made me wonder what was considered to be garbage? The Cascade hops? The two-row barley malts? Or simply the fact that it is brewed without any adjunct grains? Strange too that such language is employed at Beer Advocate, who uses the credo: “respect beer”. Does that only apply to the boutique breweries who obtain cult like status? Or does that apply to the traditional role of beer as the drink of the people?
The term respect beer means for me, having some appreciation for all the work and love that went into you being able to enjoy the beer that you have, whatever the recipe style. To simply know, that the people engaged in producing that brew were involved in a positive activity. As the folks at The Bear Republic Brewing Company say: make beer, not bombs.
Thank you, the only prayer
The Beer Doctor

A Shortly Before October Surprise

Now that the season has turned, it is good to see the return of an annual fall favorite, that being Saranac Pumpkin Ale. Although there are quite a few good pumpkin ales, this brew from F.X. Matt is the wassail the world was waiting for. A rich, carefully spiced brown ale that has become a distinctive, welcoming seasonal. In limited supply, this is worth pouncing on if sighted.
The folks over in Rochester, New York, who helped Matt Brewing after their fire last May, also have a very good seasonal gift. Dundee’s Oktoberfest is a delicious, modestly priced marzen style lager that is close to perfect for this time of year.
Lastly, (and this post is intended to be brief) I would like to mention a very happy surprise, and that is Budweiser American Ale. Everybody, including yours truly, has railed against much of Anheuser-Busch’s products. Oddly, it was more than a decade ago that A-B planned to make a Budweiser Ale, but shelved it, just before going into production, for fear, it was said at that time, of diluting the Budweiser brand.
Well after Bud Light Lime and the many fruit infused Michelob versions, making an all malt, dry hopped ale, seems quite in order. What was absolutely shocking, given Bud’s propensity to be middle of the road, that this is an ale of real character. Beer elitists will scoff at this giant corporation’s creation, but as The Beer Doctor, it is my job to report my honest reaction. This is quite good indeed.
I hope this brew becomes popular and successful. So instead of just taking up more shelf space with dubious, demographic invented creations, we will have one more good choice, of beer that is worth drinking.
“Blessings of your heart, you brew good ale.”
William Shakespeare
My only prayer is Thank You.