Editor’s note: The never ending search for good tasting beer goes way back. In my case, the quest to find flavorful beer goes all the way back to the second half of the 1970’s (at least legally) when domestic beer was essentially lager brewed with rice and/or corn, which in the case of Schlitz, the disastrous use of anti-foaming agents made Budweiser the king of American beers.
In those days, with the delightful exception of spring American bock, flavorful beer was found in imported beer, although obtaining fresh examples from Europe was dubious at best.
Carlsberg then and now
Carlsberg brewery which often gets pooh-poohed from the beer expert crowd. Is now doing collaborative with Brooklyn Brewery. Long before its recognition as a global futbol brand Carlsberg had a special place in American beer history, with its introduction of Carlsberg Elephant malt liquor (as it was called, addressing taxation concerns) was an early example of strong beer, although by today’s standard of strength, would be considered somewhat mild. But in those days, most beer was weak and watery. The Elephant, as it was commonly referred to, was in a class by itself. It was a beer my lost friend TA said he would serve to Hunter S. Thompson.
Before It was called fresh hop IPA
Sierra Nevada beers were rare anywhere east of the Mississippi river. When Sierra Nevada Celebration Ale first appeared in the Midwest, there was no reference of it being an IPA. It was just an extraordinary tasting ale. This was before hops became marketing drudgery.
Great tasting beer existed before anyone had the idea of saying the word “craft”
The fabulous recipe from Huber Brewing in Monroe, Wisconsin was a prime example of the Augsburger brand and their commitment to the German bock tradition. Education was sparse, to say the least, concerning beer in those days, with many folks still believing that bock was created by cleaning out the vats. Augsburger countered this misinformation by printing up a bock marker explaining the Einbeck roots of the style, placed inside each six pack.
Imported, no Transported to Another World
I recall my friend Gary, who in those days was strictly a Bud man, preferring the can to the bottle. He had a nice deli sandwich he was about to eat and he poured the weissbier into a ceramic mug. He took a healthy quaff and developed a new found expression on his face. One I had never seen before: a moment of surprised delight. Can one beer experience change your reality? Well all I can say that Gary, the hard working Bud man, 10 years later was ordering for Christmas, a half barrel of August Schell Cherry Bock, their holiday Blizzard/Snow Storm recipe that year.