Concerning Samuel Adams
The continuing dip in sales volume at the Boston Beer Company has brought tears and lamentations amongst the stock holders on Wall St. Jim Koch, whom many consider to be one of the founding fathers of the craft beer revolution, complained that the federal government assisted in this demise, by allowing the big boys such as: AB-I, Molson-Coors, to use their considerable economic muscle to dominate shelf space, through mergers and acquisitions and faux craft brew branding. This is a bit of a change in the position of Mr. Koch who only a few years ago said his company was ready to compete on that larger global market, where not only Bud Light, but Heineken and Dos Equis abide.
But this was before the craft brew industry shot itself in the foot, when it collectively decided that overtly hopped beer. in the form of American IPA would become the primary focus of new productions. In many cases this has become a boring set of variations on the same damn theme: double IPA, triple IPA, IPA infused with fruit juice, IPA brewed with flour to enhance a Cloudy IPA, etc. Here is where Samuel Adams fell into that marketing trap. I recall tasting their strong Rebel Rouser IPA and wondered how in the world that a company that perfected one of the world’s great Vienna ambers, Samuel Adams Lager, could now produce this brutal, vegetal monster? I can not even imagine Jim Koch drinking this.
If the Boston Beer Company wants to sell more beer, here are a few suggestion from a lowly beer drinker, who has no financial skin in the game:
First, stop believing that seasonal beers require having natural flavors added. Perhaps it is time to abandon the Saigon Cinnamon infused Winter Lager, with a straight up dunkel weizen bock. The Summer Ale should be retired, a white bier variation is just not good enough.
Second, lower the price of Samuel Adams Lager. It should compete with Yuengling Traditional Amber. It should be available in 18 pack cans. Boston Beer Company has to decide whether they make beer for a diminishing elite market or for everybody else.
The Return Of Pilsner
Pilsner or Pilsener, has been a much aligned style by beer snobs in the brewing industry. Southern Tier produced a beer called Euro-Trash to show their disdain. Stone Brewing and others have added their meaningless snark to a style of beer that changed the entire world. Fortunately, some brewers like Victory in Pennsylvania, always treated this historic style with the respect it deserves. Prima Pils is one of the very best pilsners available in the United States, and I recommend the can version, because it is a remarkably fresh presentation.
For those who still believe a bottle is better, Bell’s Lager of the Lakes fits the bill quite nicely. Bell’s, a Michigan based brewery founded in the last decades of the 20th century, has great respect for tradition. This is quite apparent in this Bohemian Pilsner, where even a hop-forward recipe version of this style is supported by a substantial malt backbone.
The same can be said of Sierra Nevada’s Summerfest 2017 A very well made lager that is simply a pleasure to drink. Who in the hell decided that having a beer involves a tasting struggle? If a beer does not taste good, why bother?
Locally, I have Christian Moerlein Pils A beautiful hometown rendition that strangely is not always available.
But it is with a heavy heart that I was completely disappointed by the ridiculously expensive Bear Republic Double Aught Pilsner This 12 dollars plus tax six pack claims it is a tribute to the balanced light lagers of central Europe. Actually it is an almost lifeless manifestation of beer, where a thin all malt body is brewed with Hallertauer hops, and pours into a glass and becomes a completely flat, no foam at all, in less than 90 seconds. Funny that the price of this beer was the same as Bofferding Pils A quite delicious, all natural pilsner from Luxembourg. To be factual about the Double Aught, it was purchased straight out of a sealed case on the day it was delivered. The bottle said best before July 30, 2017. So there was no storage or light damage involved. It was just lousy beer. Let the truth be told.